Maintaining all pages on your website takes time and effort. Finding the right levers to improve your most important KPIs and regularly testing changes is even more challenging. Moreover, most WV United offices share both the core pages and the core KPIs, so there is a huge potential in combining forces. This is why we introduced United Experience, a subscription of updates to your core pages that follows digital best practice and gets regular updates. This will give you the time to concentrate on the local part of your fundraising and profit from improved KPIs on your main pages.
How it works
For each of the United Experience Packages we provide best practice pages built with WV United editorial elements. Each page in the package includes a set of KPIs. We will test at least one improvement for each of the packages per month in-market. This means your pages will continuously improve towards your business goals. The combined scale of WV United will help you get results faster and learn from other markets. You can have a say on the what we should test next - check out our test plan on the public Trello board. There is no risk involved for you - if you are not happy, you can cancel your subscription by the end of any month and return to our own experience.
While you can start subscribing to United Experience without being on the global Google 360 account, we need a commitment from your office to join the global analytics platform. That way we can make sure you are tracking your performance correctly and are able to share your results with other offices. The global Google 360 account is free of cost for your office. You will have your own property and be able to administrate your analytics on your own.
By subscribing to United Experience you agree to share the data you measure on your pages with WVI and other offices. We will use the KPIs for each page to track the performance of your experience. Aggregated results from tests will be used as the basis for update decisions. Of course you can see your country-specific results. You will also profit from the data other offices share with you.
By subscribing to a package for a given month, you agree that you will implement the pages as provided by WVI. You will have a degree of freedom in the wording you employ, but the structure of the pages needs to stay as provided. You can end your subscription to a package by the end of each month, so there is no risk involved for you. However, we are looking at long-term continuous improvement of your experience.